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A leading animal welfare charity has launched a major new campaign which aspires to develop empathy and kindness in children and young people.

The RSPCA campaign Generation Kind hopes not only to encourage thoughtfulness, care and respect towards animals, but also to help children and young people develop empathy skills, which have wider social benefits far beyond the world of animal welfare.

The RSPCA is focusing on the Generation Kind campaign in 2019 and they are keen to engage as many teachers and headteachers across the education sector as possible to become involved, having already secured cross-party support from politicians.

In order to help create education projects that assist in building a more thoughtful generation of children and young people, the RSPCA has developed a number of innovative programmes for educators working with children and young people in schools and wider society.

The full report can be found on the RSPCA Generation Kind web page and the education resources produced by the RSPCA, including free lesson plans and teaching resources, are available to download from their Young People in Schools web page.


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